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      Podcasting 101 For Creating Avid Customers | Business Owners Roundtable in Irvine

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      November 20, 2019

      Wednesday   5:30 PM

      5151 California Avenue , #100
      Irvine, California

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      Podcasting 101 For Creating Avid Customers | Business Owners Roundtable

      Podcasting Is Becoming Mainstream Podcasting is one of the most engaging ways to connect with your audience. You're invited to the Business Owners Roundtable on Podcasting 101 - How to create Avid Customers i.e. Avid Fans. Our presenters will cover the basics of podcasting, from demographics to reach, as well as the benefits of having your own podcast, and how to start and host your own successful podcast. Our presenters, Janelle and Lindsey Perez of JSL Creatives, will be sharing key insights on everything from how to title your podcast, what platforms to share it on, what makes a great podcast, and how to invite people to be on the podcast. They will also include tips on editing, uploading, sharing and promoting the podcast, including creating a name, graphics for your podcast cover, etc. Get ready for a comprehensive hands-on education on podcasting, including a Live podcast. Should Your Business Podcast? There are over 550,000 podcasts, 30 million+ episodes, and over 50 billion downloads of podcasts.  Apple Podcasts features more than 500,000 active podcasts, including content in more than 100 languages. 51% of U.S. population has listened to a podcast. That's over 60 million homes.  The average podcast listener listens to 7 different shows per week. 22% of all podcast fans consider themselves AVID FANS of podcasting. Avid Fans are driving the growth. 49% of podcast listening is done at home; 22% is done in the car. Podcast listeners are loyal, affluent and educated. 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population. 80% of listeners to all or most of the podcast episode. Over 32% of U.S. population is listening to podcasts each month (over 105 million.) Podcast listeners are much more active on social media channels (94%.) The Top 10 Podcast categories among Avid Fans include: Music, TV & Movies, Comedy, Technology, Games & Hobbies, Health & Living, Sports, Kids & Family, News & Politics, Science, Religion & Spirituality, Society & Culture, Arts and Business. (source: Podcast Insights. Nielsen. IAB) Podcast fans represent billions of dollars in consumer purchases each year. More than 61 million households in U.S. have a fan of podcasts in the Music genre. 37 million of these households identify as Avid Fans (61%) while 24 million consider themselves Casual Fans. Other mainstream genres like Comedy, TV and Movies, and Technology attract a large portion of Avid Fans. The best thing about podcasting is the diversity of content that lets nearly everyone find a program they can connect with. (source: Nielsen) The IAB expects podcast advertising to exceed $500 million in 2019, which represents growth of about 65% in just two years. For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. (source: IAB) According to Nielsen's survey in Q1, Smartphones are driving the highest podcast usage.   Meet our Presenters Janelle and Lindsey Perez JSL Creatives is women and family owned and operated business headed by a team of creative, marketing and business development specialists whose goal is to help everyone from start-ups to small and medium sized businesses with creating better branding, marketing and social media strategies.  JSL Creatives knows that businesses today need more than just business cards and a template-made website to be successful. They are committed to understanding the unique challenges you face and crafting the perfect strategy to ensure you are being found by your key demographic. In other words, making sure your business looks the best it possibly can online and is seen by all the right people! Successful business owners will be attending who are currently leveraging podcasting for their brand and business growth, and connecting with new customers and partners. Connect and learn from these owners on how you can grow your podcast presence! Learn how to start, promote and grow your Podcasts, and find new customers. Find out which marketing strategy works best for your podcasting. Our Business Owners Roundtable average 25 local owners for maximum interaction, engagement and sharing of ideas. Each participant gets meaningful opportunity to share their story, their ideal customer, and their current needs. And we have lots of fun too ;-) Have You Joined oGoing B2B Community? Get to know the growing oGoing B2B community, now connecting over 75K local, small and growing businesses. Share your business story, promote your products and services, connect with prospective clients and boost your SEO. Join Now Come prepared to network, share and learn (and have a fun time)! Detailed Business Owners Roundtable Schedule 5:30 to 6:30 pm - Business Networking, Pizza and Coke (and Breadsticks too ;-) )6:30 to 7:15 pm - One-minute Stories by Business Owners7:15 to 8:00 pm - The Roundtable Main Topic - Our expert speaker8:00 to 8:30 pm - Networking and Close Thank You Sevenco for your hospitality! We look forward to seeing you at our ninth Business Owners Roundtable of 2019.

      Categories: Business & Networking

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